About Us

It's Demi's World was inspired by three year old Demi Scott to promote the beauty in our brown girls!

"There were not enough options available to us, that actually represented our true essence."  

As parents, normally our goal is to provide a better lifestyle than we lived, give our children more opportunities & give beyond the necessities. 

We wanted to take a different route to setting our daughter up for the future by launching her own Doll and Accessory line.